Isn’t It Nostalgic?

BY: SIMONE SCOTT Stuck in the Past Lately it seems like everything is getting a reboot. Disney is making a live-action version of all of it’s classics and TV shows like Twilightzone and 90210 are back. Alongside old things coming back, there’s an insurgence of period pieces like Stranger Things or Once Upon A Time…

Brand Ethics & Purpose

BY: SIMONE SCOTT Changing Consumers As the Millenial and Generation Z consumer power grows, the way brands appeal to consumers is changing. A study conducted by Accenture in 2018 found that 64% of American consumers consider a company’s ethical values and authenticity when purchasing products. The socio-political climate has consumers questioning who the companies that…

Marketing Pride Month

BY: SIMONE SCOTT It’s Pride Month! All over the country, there are Pride parades, festivals, and other special events to celebrate the LGBTQIA+ community throughout the month of June. Companies are jumping on the bandwagon with special merch, different logos, and celebratory hashtags. But many are wondering if brands are just capitalizing on Pride Month.…

Camp in the Film Industry

BY: CAITLIN BRUNNOCK What is Camp? On the first Monday in May, celebrities and fashion experts hold the Met Gala to raise money for the Metropolitan Museum of Art’s costume institute. Each year the theme is chosen by Anna Wintour. This year the theme was Camp: Notes on Fashion. The theme was inspired by Susan…