We’re using video like never before – for calls, meetings, workout classes, education and so much more. We’re also trying to create shareable content, whether through live video presentations, at-home UGC promo videos and so much more.
We’re sharing our best practices below that are easy and free ways you can better engage your audience whether you’re on a simple work call or if you’re trying to make branded video at home.
Tips to enhance your video calls, live streams, recordings and at-home content:
- Eye level – Keep your device or camera at eye level. You can use books, a stand, a stool or just get creative about what you have at home, but try to adjust your device so you’re not look down or up to it.
- Backgrounds – This makes your chats and videos more pleasing, professional and engaging. The best part? It’s really just about finding the right corner of your home. First, don’t prop yourself up against a wall. Keep some depth and openness behind you. Second, try to find a corner of your home that has less white, and more texture – plants, pillows, book shelves, frames, etc. You can see the difference in the photo below. The plain white wall/drapes versus the texture and color tones make a big difference. Don’t obsess too much about making it look perfect and clean, but the idea is to just be mindful in choosing. It’s usually right there in front of you, you just have to know what you’re looking for.
- Audio – headphones are always a good choice because it naturally reduces ambient sounds and with the microphone, others can hear you better. If you don’t have headphones or it isn’t suitable for your setup, just remember to check your volume levels. We often try to increase our volume super high as a natural instinct to hear others, but sometimes that can create an echo. It’s also good to put your laptop on do not disturb mode so the little “beeps” don’t get picked up.
- Thumbnails – We tend to look at our thumbnails a lot on video chats or streams. Once you’re all set up, try to remove it so then you can focus on the conversation and your eye contact can be somewhat maintained.
- Clothing – Cameras don’t particularly like whites and blacks, or anything that’s too shiny or patterned. It can create strange effects or sometimes be too harsh. Of course, wear what makes you feel happy and good! Nothing is really a make or break, but just a pro tip.
- Lighting – Try to avoid having any light source, like a lamp, behind you. Overhead lighting is fine, Natural light is the best (again, if it’s not behind you). Lights behind your camera work much better.
Try them out and feel free to reach out for a free video consultation at firstname.lastname@example.org!