Introduction: …Ready For It?
Dear Reader,
In the digital age, establishing a strong online presence is paramount for businesses across all industries. For video production companies, embracing effective SEO (Search Engine Optimization) strategies is the key to expanding reach and connecting with a target audience. Taylor Swift, the renowned pop icon and 12-time Grammy winning superstar, and her Marketing/PR team offers a Masterclass on SEO tactics that all digital marketing professionals should consider studying. Unsure of how to do this? Don’t worry, Soon You’ll Get Better! In this blog post, we’ll explore some pages that every video production company should take from Taylor Swift’s SEO playbook to become a digital marketing Mastermind.
QUALITY Content is King (of My Heart)
Just like Taylor Swift focuses on producing high-quality music, video production companies must prioritize high-quality video shooting and well-made video content. In the video production realm, this means creating visually stunning, engaging, and informative videos that captivate viewers. Quality content serves as the foundation for effective SEO. Just as viewers can tell when your content is lacking, online algorithms can parse the Gorgeous professional video direction from the (Vigilante) Sh*t.
Put the money in the bag and I stole the KEY(WORD)S
Taylor Swift’s team conducts thorough research to understand what her fans are searching for online. We challenge you to Google “Taylor Swift Jets” and scroll through all the pictures and articles about her attending alleged boyfriend Travis Kelce’s game versus the New York Jets until you find the 2022 articles about her private jet’s astronomical carbon emissions. For those who don’t subscribe to this theory, I urge you to research the 1989 Taylor’s Version Vault reveal. In a similar vein, a video production company should conduct keyword research to identify the terms and phrases relevant to their niche and then incorporate them into website content and video titles. Long Story Short, these keywords will help improve search engine rankings.
Stay Stay Stay Consistent
Taylor Swift maintains a consistent online presence across her website, social media profiles, and various other platforms. She updates her website while social media posts go live on all platforms and her team, Taylor Nation, sends email blasts to registered subscribers. For video production companies, this means ensuring a uniform branding, messaging, and visual style across their website, YouTube channel, Vimeo, and social media accounts. Consistency builds trust and recognition. Develop your Style and stick to it because SEO can get very Delicate.
Mobile Optimization: Hunters with Cell Phones
Taylor Swift’s website and content are optimized for mobile devices! As an increasing number of viewers access content via smartphones and tablets, video production companies should prioritize mobile optimization to ensure their videos are accessible and user-friendly on all devices. To master social media video production, one must understand that social media video Hits Different from other brand, product, and commercial videos.
Audience Engagement: It’s Nice to Have a Friend
Swift actively engages with her fans on social media, strengthening her brand and generating social signals that search engines value. She often does #hashtag parties in which her team encourages fans (Swifties) to share photos of themselves baking cookies with Taylor’s recipe, for example. Similarly, video production companies should engage with their audience by responding to comments, Question(s)…?, and feedback. Building an online community can enhance your SEO and brand Reputation.
METADATA Mayhem with ME!
Optimizing metadata – a set of data that describes and gives information about other data – including video titles, descriptions, and tags, is crucial for video SEO. Taylor Swift’s team ensures that her metadata is relevant and optimized for search engines. Video production companies should do the same to improve their visibility in search results. Your audience should be saying “I Can See You” and not “you’re Invisible, and This is Why We Can’t Have Nice Things.”
Trending and Current Events: Another Day, Another Drama
Taylor Swift adeptly leverages current events, cultural moments, and trends in her content and messaging. She posts about things like The Batman premiere and hops on Tiktok popular trends/memes when she can! Video production companies can stay relevant and drive more traffic by creating videos that align with trending topics and current affairs.
Adaptability: Trends Change, Rumors Fly Through New Skies
Taylor Swift’s success in SEO lies in her ability to adapt and refine her strategies to stay relevant. When she began in 2006, Spotify had just been founded. Her music sales were mostly CDs and she had to adapt to digital music purchases and eventually streamers over time. Today, she is one of the most streamed artists in the world. Video production companies should likewise monitor their website traffic, video views, and SEO performance in order to make data-driven decisions and adapt strategies accordingly.
Conclusion: Long Live SEO
Taylor Swift’s SEO mastery offers valuable lessons for video production companies looking to expand their online reach and connect with their target audience effectively. By focusing on quality content, keyword research, consistency, mobile optimization, audience engagement, metadata optimization, trend leverage, and adaptability, video production companies can enhance their online presence and establish themselves as leaders in the industry. Take a page from Ms. Americana’s lyric journal, become an SEO Superstar, and bask in the Afterglow of filling the Blank Space at the top of your Google search results.
BY: LEAH RITTERBAND
