By: Liana Saidai

Think of your favorite movie…

Now, think about why it’s your favorite. Is it the storyline and characters you favor? Or is it the striking imagery that accompanies the plot? These elements along with dialogue and sound have the power to influence our opinions about movies. Movies have the ability to tell visual stories and every creative decision made in a film is done with a specific purpose. For example, the way in which a scene is shot, the pace of the music, and the use of color in a film, all communicate subtle messages to the audience.

The significance and use of color however, is an element that is frequently overlooked. We may not be aware of it, but we’re subconsciously attracted to different colors as they evoke certain emotions especially in film.

Here’s a quick guide to what each color signifies:

RED — LOVE, PASSION, VIOLENCE, DANGER, ANGER, POWER, AND RAGE.

PINK — INNOCENCE, SWEETNESS, FEMININITY, PLAYFUL, EMPATHY, AND BEAUTY.

ORANGE — WARMTH, SOCIABILITY, FRIENDLY, HAPPINESS, EXOTIC, AND YOUTH.

YELLOW — MADNESS, SICKNESS, INSECURITY, OBSESSIVE, IDYLLIC, AND NAIVE.

GREEN — NATURE, IMMATURITY, CORRUPTION, OMINOUS, DARKNESS, AND DANGER.

BLUE — COLD, ISOLATION, CEREBRAL, MELANCHOLY, PASSIVITY, AND CALM.

PURPLE — FANTASY, ETHEREAL, EROTICISM, ILLUSORY, MYSTICAL, AND OMINOUS.