By: Liana Saidai
It’s no secret that social media has become increasingly popular over the past few years. Using social media as a marketing platform allows brands to engage and communicate with their audiences on a more personal level. It’s crucial for companies to build relationships with their target markets in order to gain trust and brand loyalty. In order to build these relationships, brands must create consistent and high quality content. There are several factors that go into making effective and successful content.
Here are some tips to keep in mind when creating content for social media:
1. Visualize Your Message
In today’s day and age, audiences are more attracted to aesthetics and design based advertisements rather than ads dominated with text. Users are less likely to ignore posts that are visually striking and straight to the point. A picture is worth a thousand words so when creating a post, choose an image that is cohesive and relevant to the message you are trying to convey. Visually engaging content tends to receive more likes and comments which has a higher chance of getting shared on other platforms.
2. Use High-Quality Images
The quality of the images you post represents the quality of your brand. Posting pixelated or blurry images will lead audiences to believe your brand is not professional or legitimate. Posting high quality images will generate traffic, garner more profile visits, and promote user engagement which will ultimately increase sales and business opportunities.
3. Use Hashtags
Hashtags play a large role in social media as they help users find relevant content and allows them to connect with similar users or brands. Including hashtags in your posts will increase your click through rate as well as generate likes and shares. When creating hashtags, always remember to keep them relevant to the content, straight forward, and simple.
4. Create Intriguing Captions
When creating captions, it is essential for the text to compliment the image. If your captions are not related to your visuals, confusion will arise and your message will not be received. In addition, adding humor will make your brand stand out and leave a memorable impression.
Not only do captions give your brand an opportunity to go more in depth, it allows you to establish a call to action.
5. Tag Relevant Brands and Influencers
If you post content that relates to other brands or certain influencers, be sure to tag them in order to expand your reach and opportunities. Other brands and influencers are more likely to interact with your content if they are directly tagged. This is an efficient way to engage with their followers as well as create potential relationships.